David Fairhurst, McDonald's new vice-president, people, wants to change the food giant's image as a provider of low-quality, short-term "McJobs" – but how?
Stephen Overell
Publication date:
9 February 2006
Source:
People Management magazine
Page:
26
McDonald's has been rebranding. It has already tweaked the menus and the real estate. Now comes the tricky bit: it wants to be seen as a provider of "good...
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