To succeed with joint ventures abroad, you really need to understand what makes your ‘other half’ tick. Olga Edridge, of BBC Worldwide, tells Andy Allen why she has to take a screw out of her brain to connect culturally with some of her international partners
Publication date:
11 October 2001
Source:
People Management magazine
Page:
42
Anyone who has been involved in setting up and managing a joint venture knows that the potential for misunderstandings and culture clashes looms over the...
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