Too many career changers offer an unclear or untargeted message. The opening page of their CV fails to make the right impact, they say the wrong things at interview and, when networking, are remembered for all the wrong reasons.

When it comes to changing jobs, taking control of your overall message is at the heart of the process. Your message is contained in every job search document you send out and in everything you say, even in informal contexts, when someone asks: “What are you looking for?”