In the government's Guide to Best Practice e-Recruitment Projects, the likes of Orange and Asda describe e-recruitment as a way to save money, cut time to hire, and improve quality of recruits. But many organisations fail to achieve these benefits. So how do you launch the perfect e-recruitment campaign?

1 Understand your organisation and get buy-in
How well do you understand your requirements and goals? They are much broader than your recruitment types, volumes and processes. Unless they are clearly defined, you won’t be able to meet them. Also understand your organisation’s IT strategy, legal constraints and receptivity to change, and identify your key stakeholders. This will help you to put together a plan to ensure that the whole organisation buys into e-recruitment.