Harrogate 2008: BBC tells its people: ‘This is the BBC...’

The BBC is developing a “brand promise” for its employees for the first time in a drive to differentiate itself in the marketplace, delegates were told.

Stephen Kelly, director of BBC People, said the creation of an “employee value proposition” to define what the BBC expected from its staff – and what they could expect from the corporation in return – was “fundamentally new for us”.