Richard Roberts

Attracting the right people and then making them feel at home, even when they’re at work. That’s alchemy we’d all like the formula for. But with such a broad challenge, I think the real answer lies in communicating the personality of your brand in many ways from the word go. If you do, you’re much more likely to get the people out there who are perfect for you thinking you’re perfect for them.

Our aim is that, through our recruitment process, candidates really get to understand our culture, and we’re always coming up with new ways to express who we are as an employer. It’s often the small things that have the biggest impact. A few years ago, we put together a pack for candidates that included a DVD telling them all about what to expect from working with us, along with a KitKat and a tea bag. The idea was they could get to know us in an informal way over a cuppa. We got a great reaction.