I recently went to see the Dr Seuss classic Horton Hears a Who! at my local cinema with my three-year-old son. Other than valuable father-son time I wasn’t expecting much, but a week later I was talking to a senior leadership team about their awareness of attitudes and behaviours and found myself explaining the concept of Horton and the microscopic Whos: “I don’t know how to tell you this – but you’re living on a speck.”

Maybe using Dr Seuss as a leadership example was a bit out there – but I wouldn’t have had the idea at all if it hadn’t been for my unusual cinema trip. Ideas come from gaining fresh perspectives and synthesising different experiences to see things in new ways.