Kelly, director of BBC People, agrees that fundamental changes need addressing at the broadcaster
Lucy Phillips
Publication date:
2 October 2008
Source:
People Management magazine
Page:
9
The BBC is developing a “brand promise” for its employees for the first time to try to differentiate itself.
The kudos of working for the corporation, the opportunities available and delivering public service are the key elements to the “employee value proposition”, Stephen Kelly, director of BBC People, told delegates.
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