Birds Eye closure threat ‘inspired workforce’
Successful organisational change can only be brought about by an emotionally committed workforce, HRD conference delegates were told.Tania Howarth, HR director and chief information officer (CIO) of the recently formed Birds Eye Iglo Group, revealed that when the frozen food manufacturer was sold by Unilever at the end of 2006, the new management group had only 18 months to streamline eight business units into one company or face closure.
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