Take lessons from a natural learner

When you’re banging your head against a challenge but not coming up with solutions, there’s a question you can ask which invariably brings you inspiration. It’s short, to the point and the favourite question of five-year-olds everywhere: “why?”All too often we are given a brief or a task and we rush into action mode – we start doing. Pausing at the outset and asking “why?” helps to uncover the context beyond the task and highlights the objective.