A positive outside world view of the business will be essential when the upturn arrives
The concept of employer branding first appeared during the 1990s’ war for talent. But now, with organisations spoilt for choice by large numbers of applications for very few positions, is it still worth investing in employer branding? Evidence from the CIPD suggests that it is. Initiatives that influence the way that employees and the outside world view the business are essential to make sure it is in shape when the upturn arrives.