Paula Devalle

Warburtons started out as a family business 130 years ago and now employs 5,000 people in 14 bakeries and 15 depots, producing more than two million bakery products each day. It is run by the fifth generation of Warburtons, who are dedicated to maintaining the values and ethos that have served the company so well.

As a business we are working in an increasingly competitive environment with difficult market conditions. To help us through these testing times, we wanted to achieve greater cross-functional working. We already had a five-year business strategy in place, so the challenge for me and my team was to support our senior leaders and managers to boost performance and sustain it. Any intervention, however, had to respect our past as well as equip our leaders to face an unpredictable future.
 

Language does not simply reflect what is going on in organisational life: it also influences what people think and what they do

Linda Holbeche, director of the Holbeche Partnership and visiting professor of HRM/OD at Cass Business School