Learning to fly within a gilded cage

Staff are increasingly being asked to come up with new thinking in rapidly changing markets. Having the motivation to think creatively is one thing, but knowing where to start is another. Often the pressure to be seen as action-oriented is so great that the natural response is knee-jerk – a brief appears and you jump into execution mode too quickly. This kind of action risks individuals heading off in the wrong direction, without enough up-front exploration, and realising this too late.