Business case for age

As the JD Wetherspoon case study in your excellent article “A new era for Age” (14 January) underlined, fundamental change on the part of employers towards retaining and recruiting older workers will only take place when each organisation establishes its own business case for doing so. This means understanding the issues involved and how they might affect their own business objectives.
 

Language does not simply reflect what is going on in organisational life: it also influences what people think and what they do

Linda Holbeche, director of the Holbeche Partnership and visiting professor of HRM/OD at Cass Business School