Keeping it real

“Building authentic organisations” is the topic under discussion in this month’s CIPD podcast. It will look at the issue of “brand alignment” – being the same organisation internally as that presented to the outside world – and why being authentic is fundamental to building trust and employee engagement.
 

Language does not simply reflect what is going on in organisational life: it also influences what people think and what they do

Linda Holbeche, director of the Holbeche Partnership and visiting professor of HRM/OD at Cass Business School