Move from competence to confidence

It’s been interesting to be both a participant in, and an observer of, the changes that have taken place across the functional “people” disciplines over the past 20 years. The territorial boundaries between human resources, branding, marketing, corporate and internal communication have shifted relentlessly but never so much as in recent years. With cost-cutting driven to the limit in most industries, attention has shifted to the people agenda as a source of value creation and efficiency gain – both Harvard Business Review and The Economist have recently put it in the top three drivers of strategic growth.