Yell staff ‘wrote thousands of reviews’ for own website

Yellow Pages publisher Yell boosted the content of its new social media website by holding a competition among its staff for who could write the most restaurant and bar reviews, it has been reported.

Staff at the firm’s Reading HQ were encouraged to write reviews for the company’s website Trusted Places – a site boasting user-generated recommendations of places to visit - by the offer of prizes such as an iPad and Amazon vouchers, according to the Sunday Times.