Artwork specifications for online display advertising on peoplemanagement.co.uk
Gif format
All ads must be in gif format and must not be over 25KB in size. If the ad has alternating images in any way, it should have no more than 4 frames.

Pixel dimensions
  • MPU ad: 300 x 250
  • Leaderboard ad: 728 x 90

Leaderboards and MPU ads
GIF/JPG/Flash file with click-through links; can be animated. We do accept some rich media formats (a more sophisticated creative format e.g. MacroMedia Flash, DHTML etc). We DO NOT accept expandable formats, pop-ups / pop-unders, or ads with sound. All white and light coloured creative should have a 1pt dark border to clearly mark its boundaries.

Flash banners must include a “click tag” (provided by People Management) within the file to ensure correct reporting. This can be provided by your sales contact.
Note for agencies and marketers using third party Ad Servers: Please use Javascript redirect tags when trafficking campaigns for inclusion on our site.

Advertisers need to provide:
  • Flash builder / designer name and contact details
  • Both the original flash file (.fla) which has been modified to our requirements as below in the instructions and the corresponding shockwave file (.swf)
  • Click-through URL
  • Alternative GIF
  • Whenever a banner is supplied that has a background colour other than black or white, we need the hexidecimal code supplied to us (i.e. the six figure code made up of letters and numbers)
 

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