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Isn’t it incredible? When times are tough, people run right back to their deeply held prejudices.

Vogue editor Alexandra Shulman, writing in the Daily Mail, recently suggested that legislation extending maternity and parental rights at work might be “harming women’s chances of employment”. Only with employers struggling to get out of the dark ages.

Companies in the know about the “war for talent” are only too well aware why women need to be given a level playing field at work. Take Cisco, for example. That company is working to remove sexual stereotyping. It sees equality as a “business imperative”, driving innovation and promoting customer understanding. There are numerous other examples of successful companies thinking along exactly the same lines.

It’s true that employers have mixed feelings about the legislative rules mooted by the EU and the government to create a more equal society - wrangling over the forthcoming equality bill is proof of this. But take away the advancement of employment protection and we return to child labour and the exploitation of the weakest.

Legislation can’t achieve equality on its own. Society needs to want to make women the equal of men at work. And we don’t want levelling down – Shulman’s preferred model seems to hark back to the days when men and women had to pretend their jobs took precedence over their families.

There are advantages for all of us in men taking a greater share of the responsibility of child rearing. And this won’t happen until all organisations, and the cultures within which they operate, appreciate that a proportion of the population, both men and women, need understanding – and legal protection – while they care for the young and the old among their family members.

We may feel sorry for Alexandra Shulman as she is faced with her “stream of women into my office to discuss their futures, their maternity leaves, four-day working weeks” and so on – but surely all she needs is the advice and support of a good HR manager?
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