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Corporate and HR strategy: Employer branding

Includes employer of choice and employee engagement

Highlight

The HR director at Telefónica O2 UK: 'O2 has been on a fascinating developmental journey since our demerger from British Telecom in 2001... everyone believed the firm had no chance of surviving, so we felt that we had something to prove'

Most popular in Corporate and HR strategy

News

12 March 2010
'HR handles redundancy badly', say a third of jobseekers
Nearly one in three jobseekers said HR had handled their redundancy poorly, according to research from an online careers...
11 March 2010
Keeping it real
'Building authentic organisations' is the topic under discussion in this month's CIPD podcast. It will look at the issue of 'brand alignment'...
26 February 2010
Breakthrough Breast Cancer creates board-level HR role
Breakthrough Breast Cancer has created a new board-level HR role, which it says will help to promote its new brand values through the people...

Features and columnists

03 December 2009
Copenhagen at work
British companies are leading international business in calling for action on climate change as heads of state gather...
05 November 2009
Employee branding
The MacLeod review has driven home just how critical engagement is to the success of organisations. Jane Pickard looks at the latest thinking...

HR essentials

16 March 2010
TV review: Inside John Lewis
Given recent Tory proposals for public-sector co-operatives, this three-part documentary series is a timely look at how a partnership model is...
09 February 2010
Dispatches: Post Office Undercover
If you want a master class in how not to engage your staff, last night's Dispatches: Post Office Undercover was it.

Your say

10 September 2009
Beware the savings trap
In difficult economic times, cutting graduate intake can seem like a money-saving exercise, yielding immediate results. However, firms must be...
06 March 2008
Collective call
Union representation and greater co-operation between employment law enforcement agencies could help to protect vulnerable workers from unscrupulous...

Blogs

01 March 2010
An analysis of insensitivity
Ian Buckingham believes that bad communication can turn poor line management into bullying
21 December 2009
Traits that brought down the City are a symptom of wider business world
I was in the City, London's financial district, for a meeting the other...

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The UK may draw comfort from having lower measured unemployment than the EU average but in truth we are no better than a mid-table performer

John Philpott, CIPD’s chief economic adviser