A series of work aimed at the same audience over at least three different items. So, the same idea hitting the press again and again or repeated across different media does not qualify. To make things simple, the work must: have at least three items within it (whether they be ads, posters or microsites); show how the idea develops across those items; and be consistent across all the pieces in look, feel and who it’s talking too.
Graduate campaigns are excluded from this category.
Winner
Finalist 1
Finalist 2 |