WINNER
CLIENT: Paul UK
AGENCY: andsome
CREATIVE TEAM: all at andsome (www.weareandsome.com)
French bakery Paul's new recruitment process was an excellent first winner of this new category, highlighting the importance of the candidate's experience. Its "How to recruit a Paul person" initiative, which included the use of a dedicated resource centre, meant that all applicants had a positive experience – even those who were unsuccessful. Educating managers on this new approach has improved the quality of candidates, rapidly improved staff retention and increased their motivation.
"As a growing retail business, Paul was faced with the challenge of high staff turnover. We needed a more robust recruitment process to increase its profile and to create a 'motivating' experience for all candidates – even the unsuccessful ones. By utilising our employer brand on all recruitment materials, overhauling the entire recruitment process and educating internally how to employ a 'Paul person', we were able to attract a higher calibre of applicants who were more motivated. Paul became more of an 'employer of choice' and turnover dropped considerably."