WINNER
CLIENT: Shell
AGENCIES: JWT and MediaCom
CREATIVE TEAM: Paul Rizzello, Karl Woolhouse and Dylan Glover
Shell's Geopursuit online adventure game, aimed at undergraduates, was a clear winner. It showed the true spirit of current web thinking, applying free Google Earth technology to an international student competition. It had viral potential, through community and social networking, and told the participants about Shell in a highly effective and original way. The quality of the work shone through, said the judges.
"Shell needs graduates who share their passion for creative problem-solving to help meet the global energy challenge. Our brief was to attract the best problem-solvers in the student community, including those who’d never considered Shell as an employer.
"Geopursuit is a lateral-thinking based adventure game hosted on Google Earth. Six challenging clues over six weeks. In order to solve them, students had to learn about Shell’s most spectacular innovations.
"We targeted just 8 UK universities but received entrants from over 170 institutions in 22 countries. In our exit survey, 71.6 per cent said they were more likely to apply to Shell having played."
View the work at Geopursuit.