FINALIST
CLIENT: PricewaterhouseCoopers
AGENCY: ThirtyThree
CREATIVE TEAM: All at ThirtyThree
"An interactive brochure entitled '10 ways to improve your
employability', this touch screen installation was used as an on-campus tool kit at locations across the UK. The brochure aimed to encourage students to identify their transferable skills - those gained during their spare time, not just during their course - and showed how these skills can be just as valuable as those gained in a more formal setting. A suite of 'employability' films showcasing possible scenarios were imbedded into the screen so students and future PwC applicants could learn how to improve their skills and enhance their performance throughout the application and selection process. Endorsed by AGCAS and PwC's management board, the brochure underpinned PwC's entire graduate recruitment campaign for 2008/09 and always had a great response wherever it was placed."