WINNER
CLIENT: Shell
AGENCIES: JWT and MediaCom
CREATIVE TEAM: Paul Rizzello, Karl Woolhouse and Dylan Glover
Shell had wanted to target the best problem-solvers in the student community and the result was a highly original online adventure game called Geopursuit, hosted by Google Earth. The company harnessed Bluetooth, Facebook, YouTube and more traditional media to draw graduates to the game, which also showcased Shell's innovations worldwide. The judges agreed that it was a brilliantly executed campaign and a bold use of technology.
"Shell needs graduates who share their passion for creative problem-solving to help meet the global energy challenge. Our brief was to attract the best problem-solvers in the student community, including those who’d never considered Shell as an employer.
"Geopursuit is a lateral-thinking based adventure game hosted on Google Earth. Six challenging clues over six weeks. In order to solve them, students had to learn about Shell’s most spectacular innovations.
"We targeted just eight UK universities but received entrants from over 170 institutions in 22 countries. In our exit survey, 71.6 per cent said they were more likely to apply to Shell having played."
View the work at Geopursuit.