WINNER
CLIENT: Burges Salmon
AGENCY: ThirtyThree
CREATIVE TEAM: all at ThirtyThree
This sophisticated piece of work, featuring stunning photography, could grace any coffee table. To attract solicitors, the employment law firm took the bold step of selling the benefits of the location – Bristol – and the lifestyle this could offer in a well-targeted campaign. The judges said it was a confident decision beautifully executed.
"Burges Salmon wanted to attract London-based lawyers to their head office in Bristol and, at the same time, we wanted to show the lifestyle the city could offer. The final result is a coffee-table book containing a mixture of stunning images captured through the eyes of local professional photographers and students. The book is a well-designed, sophisticated piece of work that takes an unusual and bold approach to selling a career move, shunning the usual recruitment waffle to let the city tell it's own story."