WINNER
CLIENT: Royal Air Force (COI)
AGENCY: LIDA
CREATIVE TEAM: Rich Edwards, Shaun Moran, Alec Boere, Lisel Barrett, Ian Crocombe, John McCarthy, Karl Woolhouse, Dylan Golver, Marek Charytonowicz and Danny O'Brien
The winning website provided plenty of insights into careers with the RAF, telling it like it is. It was a site that engaged its target audience effectively: showing videos of different roles, offering the chance to follow a squadron in Basra online and providing a wealth of information that was easy to access. The judges praised the site for the variety, depth and richness of its content and its technical and functional polish.
"RAF careers is the information hub for potential recruits. It helps to keep a diverse range of individuals engaged and excited with a suite of interactive tools supported by detailed information."