Find advice on choosing and using recruitment marketing agencies - including a searchable database. Produced in conjunction with Ri5, providers of market intelligence for the recruitment industry.
How agencies help
Why use a recruitment advertising agency? What services do agencies offer?
Date:
20 June 2005
Source:
Recruitment marketing
Why use a recruitment ad agency?
New recruits are the lifeblood of any successful organisation – and in today’s competitive recruitment market, getting hold of them is never easy. Skill shortages abound.
Which is why many employers put significant time and money into developing recruitment marketing strategies and communications programmes capable of delivering suitable candidates in sufficient numbers. Usually this means hiring a recruitment communications agency – a firm with the expertise, range of capabilities and experience to devise and implement successful recruitment marketing and advertising strategies. These specialist skills are simply unavailable in house.
Do all agencies provide the same range of services?
By no means.
A few of the biggest recruitment advertising agencies endeavour to provide a truly comprehensive range of services, enabling them to fulfil the recruitment needs of global businesses on every continent.
Most offer all the standard services, including:
• writing, designing and placing recruitment ads in all kinds of media;
• designing and hosting recruitment websites;
• managing employment communications strategies;
• providing response management facilities.
Others focus on employer branding or candidate attraction strategies, or offer a more project-oriented approach.
In short, there is a wide range of suppliers available, from international players through one-stop shops to boutiques. The trick is to identify and appoint the agency that is best equipped to understand your organisation, work with you effectively and deliver the services you need.