Viewpoints

Recruitment marketing

Strong opinions on the latest issues in recruitment advertising, from key figures in the industry

Why is it important to keep investing in your employer brand?
"Employer branding is like a company’s reputation; if it isn’t upheld then it will fade into the background and become anonymous" Date: 03 April 2009
Don’t lose your (local) rag
Newspapers serving local communities will continue to play a key role in making your organisation an employer of choice in your area Date: 20 June 2005
The case for independence
Big may not always be beautiful in the world of recruitment communications… Date: 20 June 2005