Top four reward and recognition trends for 2019

15 Jan 2019 By Advertising feature

From an increase in creativity to the importance of shared moments, Virgin Incentives shares how reward and recognition benefits might change in 2019

Experiences are the reward and recognition success story of the year, with the trend towards rewarding staff with experiences to enjoy set to rise further as 2019 gets into full swing.

With independent Barclaycard research indicating the UK will spend up to 115 per cent more on experiences this year compared to physical gifts, HR professionals are reaping the benefits of rewarding staff with experiences.  

Experience rewards are helping to level the scales of the work-life balance, particularly if the experiences were rewarded at work. Experiences bring people happiness, happiness increases productivity (by around 12 per cent), thus experiences increase productivity. That’s simply science, and here are some of the experience rewards employees have been loving this year:

Increasing creativity

It’s hard to find the time to focus on a hobby, but with sites like Pinterest full of creative inspiration, we’re seeing demand for creative experiences soar. Virgin Experience Days ‘arts and crafts’ category is crammed with new creative skills to learn including the Ceramic creative workshop which colleagues in our office are clamouring to try

Camaraderie through cocktails

Teambuilding events are a great way to encourage cross-department working, especially with the latest popular spirit gin (though we hear rum is on the up). The Gin Lover’s Masterclass, available across the country, is always happy to bring groups to the table.

Hands-on cuisine

People are expanding their culinary horizons by starting in the home, and we saw cookery courses take off in 2018. Help your team to follow the trend with a group cookery course, with themes to suit every diet and way of life.

Experiencing together

Benefits built for two are a popular choice with employees looking to share their rewards, particularly dining and short breaks, with 63 per cent* of consumers saying they’re going to gift an experience to share this year, as experiences allow for gifts to be enjoyed together.

Want to know more about experiences, benefits and your staff? Contact us to learn more!

*Based on 2,000 consumer responses to independent Attest research (18-65 year olds) September 2018

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