Five reasons to enter the CIPD People Management Awards

26 Mar 2019 By PM Editorial

With the deadline for this year’s entries looming, we outline why it’s worth making the time to put together a submission and show off your hard work

The final deadline for this year’s CIPD People Management Awards is now less than a month away, and it’s around this time a lot of organisations realise they have to start putting together their entries or face running out of time.

Naturally, everyone is busy, it’s yet one more task jostling for priority on an ever-growing list, and we know not everyone who intends to enter ends up doing so. But making time to put together a compelling award entry can bring you and your organisation a number of benefits. Here are just five...

Industry recognition

Your work will be benchmarked against the best in the industry and recognised by both the CIPD and your peers. And what’s more, a win gives you a seal of approval and differentiates you from your competitors.

“The brand had its best engagement scores EVER across all roles. There has been a real buzz with lots of internal and external PR and congratulations. It’s so great to be recognised in the industry.”

Harvester Restaurants – Best employee engagement initiative winner 2018

Internal recognition

Winning an award is a fantastic way to get your team and their work recognised. The PMAs recognise the hard work behind successful projects, and winning helps boost your team’s morale and improves motivation. 

“It was a huge boost, particularly for those directly involved in the health and wellbeing programme. We thought we were doing a good job but to have that external validation meant so much. Our UK success was recognised at global board level.”

CGI – Best health and wellbeing initiative winner 2018

Great PR for your organisation

Winning an award improves brand awareness and promotes your organisation to new business opportunities, clients and candidates. Winners’ stories are featured in People Management and across CIPD events and social media. People Management’s audience alone includes over 120,000 email newsletter subscribers, more than 130,000 print magazine readers and over 100,000 social media followers, maximising the exposure of your organisation.

“We had some great PR and social media coverage off the back of it which is great for an SME like Today Team, it’s also great from a recruitment viewpoint, candidates know we are serious about making Today Team a great place to work and be part of.

Today Team – Best SME people management initiative winner 2018

Enhance your employer brand

Winning a PMA makes your organisation more attractive to new talent, and that extra boost in recognition will mean people will want to come and work for you. Shouting about your award is a real asset when it comes to promoting your business, your own profile and attracting talent.

“Allstate has seen a 30 per cent increase in applications from graduates since winning the award, and Universities have increased engagement tenfold. We are now seen as a desirable employer and have our pick of the Northern Ireland talent pool, with a waiting list of applicants keen to be hired.”

Keith Houston (Allstate) – Michael Kelly outstanding student (advanced level) winner 2018

Evaluate and learn from your work

The process of putting together an entry allows you to take stock of what you have achieved and reflect on your success. The entry process helps you analyse what made the project a success, giving you the ability to further improve your organisation. 

“Creating our CIPD award submission enabled us to reflect on the size and scale of our achievements and to showcase the positive impact of our programme. At the same time it supported us to further acknowledge all those who contributed to it. Finally we were able to demonstrate the creativity of our programme and engagement of our people through the judging process, shining the light on some of our recipients.”

Greencore – Best L&D initiative (private sector) winner 2018

The early bird deadline for the CIPD People Management Awards is Thursday 4 April with a final deadline of Thursday 11 April.

To find out more about the categories and download an entry kit, visit

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