Earlier this month Talent Nexus hosted a new content marketing workshop that was attended by 40 of the country’s leading employers, including BT, Yodel, EY, TfL, Whitbread, and PwC.
They came together to explore the ways in which content marketing can be used to support and improve the recruitment process. They talked about opportunities to build employer brands, develop candidate pipelines and accurately measure results.
Talent Nexus are on a mission to help the recruitment industry catch up with B2B, e-commerce and other industries: where content marketing costs 62 per cent less than traditional methods and generates about three times as many leads. (Demand Metric)
Feedback on the workshop has been overwhelmingly positive, with delegates giving an average feedback score of 4.7 out of 5 on the day, and more than 90 per cent saying they’d like to come along to future events. And a full 100 per cent of the employers present at the workshop said they’ll be continuing to prioritise content marketing as an area for development this year.
The team at Talent Nexus are now busy organising their second content marketing workshop for 1st June. This event will be FREE for talent acquisition and HR professionals to attend, and places are limited!
In just one short day (with lunch and coffee included!) you will be walked through the process of creating, distributing and measuring content marketing campaigns - in a format that comprises an engaging blend of expert tutorials and practical group exercises.
You can register for your free workshop place here. Places are limited and expected to go quickly. Alternatively, to find out more you can contact Rob Prince (Head of Content) at email@example.com.