The CIPD has announced a new partnership venture with Haymarket Media Group – publisher of People Management in print and online – to provide a range of event services.
The new deal will see Haymarket deliver the CIPD’s programme of internationally renowned events for members and people professionals.
It builds on a partnership that began in 2012 and has seen Haymarket produce People Management – the UK’s number one HR media brand – as a monthly magazine, daily newsletter, website and range of social media channels, as well as quarterly thought leadership journal Work.
As part of the new partnership, Haymarket Business Media – the b2b media and events division of Haymarket – has established a 30-strong events team to deliver the live programme, including the CIPD Annual Conference and Exhibition and the L&D Show. Haymarket Network, the company’s content marketing agency, will ensure that all media channels across the partnership are aligned and delivering the CIPD’s vision.
Peter Cheese, chief executive of the CIPD, said: “Haymarket has a 60-year heritage in producing best-in-class content and services to professionals and membership organisations across a range of sectors. We’ve been working closely with the team for five years on our media brands and awards. We have built a trusted relationship and seen great value from the quality of their journalistic capability and their ability to deliver multi-channel content that engages our 140,000-strong membership and the wider business community.
“They know our audiences demand quality. And given Haymarket’s award-winning track record, we are delighted to be expanding our long-term strategic partnership with them, building on their broader strengths and capabilities as a leading media organisation. They will become our communications partner of choice, helping us to deliver an integrated content and communications capability including the next generation of CIPD events.”
Haymarket CEO Kevin Costello added: “I’m delighted that such an important and influential organisation as the CIPD has chosen to expand its strategic partnership with Haymarket. Our values are aligned, our skillsets perfectly match the brief from the CIPD and we understand their strategic drivers.
“We believe this expanded partnership will allow us to support and enhance the CIPD offer as they continue to build professional capital within the HR community, and amplify their voice in the wider business community. There are already exciting plans in the pipeline.”