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Why businesses need to trust their employees

15 Sep 2021 By Sherif Seddik

There is no way back to the ‘good old’ office days, says Sherif Seddik, so organisations must evaluate and define how they adapt to the new ways of working

Trusting in employees' motivation and engagement is the foundation for any business, no matter the industry or size. And yet, when companies had to move to home offices due to the pandemic, many of them worried about decreasing productivity. But the global crisis just accelerated the trend toward remote work that had been increasingly prevalent even before the pandemic, and it clearly demonstrated, in most cases, employee productivity remained stable, and frequently it even improved. 

While remote work has become the new normal for office workers, there is still much to be done to motivate and empower employees so they can do their best work without experiencing mental stress or exhaustion. This is not a technological challenge, but a cultural one. 

While technology provides the foundation for flexible remote or hybrid work, adopting it successfully is mainly a question of reevaluating company priorities to create an atmosphere of trust, motivation and engagement – no matter where employees are located.

To keep distributed teams productive and effective in the long term, team leaders will need to evolve from the current culture of surveillance – where productivity is measured by time spent at the office – to a culture of trust and empowerment. This means switching from monitoring the hours employees spend at the laptop to defining goals that team members need to meet. And employees will have to stop worrying about the everyday details of processes and move on to an outcome-focused approach. 

But the transition that is needed is more fundamental than that: in the age of digital work, with global digitisation making physical presence at the office irrelevant for work outcomes, success will depend on the ability of businesses to establish a culture of trust within, and across, geographically distributed teams. This change won't happen overnight. 

Building teams that collaborate effectively across different locations, time zones, cultural backgrounds, and widely varying personal circumstances will require time and effort, and a lot of personal interaction – via video calls as well as in-person meetings. 

This new work culture will also change the nature of office usage, and require a reinvention of the way we collaborate. Regular and ad-hoc meetings are key components in forming and maintaining trust, motivation, and engagement. In the era of distributed work, these meetings will be hybrid. Some team members will gather in the meeting room, while others will join remotely via phone or web conference. 

Here, it will be important that organisers act as moderators as well, making sure that remote participants are included in the discussion on an equal footing, and don’t feel being left out or ignored just because they are not present on-site. Importantly, this also means reinventing the informal aspects of office work. Effective teamwork will depend upon inclusiveness not only during regular meetings, but also at informal occasions like after-work drinks.

Another factor that needs special attention is time management. After all, a huge benefit of remote work is that it enables employees to work according to their individual schedules, increasing their productivity by allowing them to better adjust their work-life balance. This means that the future of work – and also teamwork – will be increasingly asynchronous. 

Businesses will need to evaluate and define how they can adapt their workflows and team interactions to asynchronicity. This might take the form of replacing all-hands meetings with a series of smaller meet-ups, relying more on asynchronous means of communication like chat or audio/video messages instead of synchronous ones like web conferences and phone calls, and creating work environments that facilitate more effective different workflows.

There will always be some who want to return to the seemingly "good old days" and “old-fashioned” office work; and there will always be others who feel left out of the loop or overworked. This is why it is so important for leaders to interact with their teams regularly and differently than they did in the past – building a closer personal relationship with their team members, to be able to detect early signs of employees feeling isolated, stressed, or struggling to achieve their goals. 

In the future, closer social connections will be a necessity for team success, and will create the foundation for trustful, motivated, and engaged teamwork, no matter where team members are located, in which time zone they work, or what their individual work schedules look like. There is no way back to the seemingly "good old office days" of pre-pandemic times. Like an innovative event manager who had to switch from traditional events to virtual events, we need to strive for a better new normal – a time travel to the past simply isn't on the event agenda.

Sherif Seddik is a senior vice president and managing director at software company Citrix , EMEA

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